Coverart for item
The Resource Advertising : critical approaches, Chris Wharton

Advertising : critical approaches, Chris Wharton

Label
Advertising : critical approaches
Title
Advertising
Title remainder
critical approaches
Statement of responsibility
Chris Wharton
Creator
Subject
Language
eng
Summary
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Wharton, Chris
Dewey number
659.1
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
Advertising : critical approaches, Chris Wharton
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780415535236
Extent
248 pages
Isbn
9780415535236
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
Label
Advertising : critical approaches, Chris Wharton
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780415535236
Extent
248 pages
Isbn
9780415535236
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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