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The Resource American icon : Alan Mulally and the fight to save Ford Motor Company, by Bryce G. Hoffman

American icon : Alan Mulally and the fight to save Ford Motor Company, by Bryce G. Hoffman

Label
American icon : Alan Mulally and the fight to save Ford Motor Company
Title
American icon
Title remainder
Alan Mulally and the fight to save Ford Motor Company
Statement of responsibility
by Bryce G. Hoffman
Creator
Subject
Language
eng
Summary
'American Icon' is the gripping narrative of the Ford Motor Company's seemingly imminent collapse during 2008 and the astounding turnaround it underwent under a new CEO to become, by 2010, the most profitable car company in the world.
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hoffman, Bryce G
Dewey number
338.7629222092
Index
index present
LC call number
HD9710.U54
LC item number
F636 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Mulally, Alan R
  • Ford Motor Company
  • Automobile industry and trade
  • Transport
  • Biography: business & industry
  • Political economy
  • History of specific companies / corporate history
Summary expansion
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company.Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best
Label
American icon : Alan Mulally and the fight to save Ford Motor Company, by Bryce G. Hoffman
Instantiates
Publication
Note
Originally published: 2012
Bibliography note
Includes bibliographical references and index
Control code
BDZ0021042987
Dimensions
21 cm.
Extent
304 p.
Isbn
9780307886064
Isbn Type
(pbk.)
Label
American icon : Alan Mulally and the fight to save Ford Motor Company, by Bryce G. Hoffman
Publication
Note
Originally published: 2012
Bibliography note
Includes bibliographical references and index
Control code
BDZ0021042987
Dimensions
21 cm.
Extent
304 p.
Isbn
9780307886064
Isbn Type
(pbk.)

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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