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The Resource Building strong brands, David A. Aaker

Building strong brands, David A. Aaker

Label
Building strong brands
Title
Building strong brands
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Summary
In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Aaker, David A
Dewey number
  • 658.8'27
  • 658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand name products
  • Business and Management
Target audience
specialized
Label
Building strong brands, David A. Aaker
Instantiates
Publication
Note
Originally published: New York: Free, 1996; London: Free, 2002
Bibliography note
Includes bibliographical references and index
Control code
9781849830409
Dimensions
20 cm.
Extent
ix, 400 p.
Isbn
9781849830409
Isbn Type
(pbk.)
Other physical details
ill.
Label
Building strong brands, David A. Aaker
Publication
Note
Originally published: New York: Free, 1996; London: Free, 2002
Bibliography note
Includes bibliographical references and index
Control code
9781849830409
Dimensions
20 cm.
Extent
ix, 400 p.
Isbn
9781849830409
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Marylebone LibraryBorrow it
      9-11 New Cavendish Street, London, W1G 9UQ, GB
      51.5206496 -0.1506959
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