Coverart for item
The Resource Buy.ology : how everything we believe about why we buy is wrong, Martin Lindstrom

Buy.ology : how everything we believe about why we buy is wrong, Martin Lindstrom

Label
Buy.ology : how everything we believe about why we buy is wrong
Title
Buy.ology
Title remainder
how everything we believe about why we buy is wrong
Statement of responsibility
Martin Lindstrom
Creator
Subject
Language
eng
Summary
Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindstrom, Martin
Dewey number
658.8342
Index
index present
LC call number
HF5415.12615
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumers
  • Consumer behavior
  • Advertising
  • Business and Management
  • Media studies: advertising & society
  • Advertising
  • Popular psychology
  • Media studies
  • Market research
  • Self-help & personal development
Summary expansion
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes
Label
Buy.ology : how everything we believe about why we buy is wrong, Martin Lindstrom
Instantiates
Publication
Note
Originally published: New York: Doubleday; London: Random House Business, 2008
Bibliography note
Includes bibliographical references and index
Control code
BDZ0008323430
Dimensions
20 cm.
Extent
xi, 240 p.
Isbn
9781847940131
Isbn Type
(pbk.)
Label
Buy.ology : how everything we believe about why we buy is wrong, Martin Lindstrom
Publication
Note
Originally published: New York: Doubleday; London: Random House Business, 2008
Bibliography note
Includes bibliographical references and index
Control code
BDZ0008323430
Dimensions
20 cm.
Extent
xi, 240 p.
Isbn
9781847940131
Isbn Type
(pbk.)

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
Processing Feedback ...