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The Resource Excellence in advertising : the IPA guide to best practice, edited by Leslie Butterfield

Excellence in advertising : the IPA guide to best practice, edited by Leslie Butterfield

Label
Excellence in advertising : the IPA guide to best practice
Title
Excellence in advertising
Title remainder
the IPA guide to best practice
Statement of responsibility
edited by Leslie Butterfield
Contributor
Subject
Language
eng
Summary
Excellence in Advertising comprises a collection of essays on the rudiments of advertising from Britain's top figures in the industry
Cataloging source
StDuBDS
Dewey number
  • 659.1
  • 659.1
  • 659.1
Illustrations
  • illustrations
  • facsimiles
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Butterfield, Leslie
  • Institute of Practitioners in Advertising
  • Chartered Institute of Marketing
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
Excellence in advertising : the IPA guide to best practice, edited by Leslie Butterfield
Instantiates
Publication
Note
  • Previous ed.: 1997
  • Published in association with the Institute of Practitioners in Advertising and the Chartered Institute of Marketing
Bibliography note
Includes bibliographical references and index
Control code
9780750644792
Dimensions
24 cm.
Edition
2nd ed.
Extent
xviii, 304p.
Isbn
9780750644792
Isbn Type
(pbk.)
Other physical details
ill., facsims.
Label
Excellence in advertising : the IPA guide to best practice, edited by Leslie Butterfield
Publication
Note
  • Previous ed.: 1997
  • Published in association with the Institute of Practitioners in Advertising and the Chartered Institute of Marketing
Bibliography note
Includes bibliographical references and index
Control code
9780750644792
Dimensions
24 cm.
Edition
2nd ed.
Extent
xviii, 304p.
Isbn
9780750644792
Isbn Type
(pbk.)
Other physical details
ill., facsims.

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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