Coverart for item
The Resource Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray

Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray

Label
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
Title
Great brand blunders
Title remainder
the worst marketing and social media meltdowns of all time ... and how to avoid your own
Statement of responsibility
Rob Gray
Creator
Subject
Genre
Language
eng
Summary
A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, 'Great Brand Blunders' explores the reasons why things went horribly wrong and offers important lessons for marketing professionals and students
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Gray, Rob
Dewey number
  • 658.8'27
  • 658.827
  • 658.827
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Business and Management
Label
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781780592299
Dimensions
22 cm
Edition
New edition.
Extent
vi, 232 pages
Isbn
9781780592299
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own, Rob Gray
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781780592299
Dimensions
22 cm
Edition
New edition.
Extent
vi, 232 pages
Isbn
9781780592299
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
    • Hammersmith LibraryBorrow it
      Shepherds Bush Road Hammersmith, London, W6 7AT, GB
      51.4948594 -0.2239664
Processing Feedback ...