Coverart for item
The Resource How come your marketing plans aren't working? : the essential guide to marketing planning, Malcolm McDonald

How come your marketing plans aren't working? : the essential guide to marketing planning, Malcolm McDonald

Label
How come your marketing plans aren't working? : the essential guide to marketing planning
Title
How come your marketing plans aren't working?
Title remainder
the essential guide to marketing planning
Statement of responsibility
Malcolm McDonald
Creator
Subject
Genre
Language
eng
Summary
In this text, Malcolm McDonald sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
McDonald, Malcolm
Dewey number
658.802
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Business and Management
Target audience
specialized
Label
How come your marketing plans aren't working? : the essential guide to marketing planning, Malcolm McDonald
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 192-193) and index
Control code
1351049
Dimensions
22 cm.
Extent
x, 198 p.
Isbn
9780749437268
Isbn Type
(pbk.)
Other physical details
ill.
Specific material designation
optical disk
System control number
  • (HSFH)OLDHATDGTM98000
  • (StDuBDSZ)BDZ0004992632
  • (SLOU)OLD074943726X
  • 1036911
  • (HERTS)OLD1101067
  • (CAM)OLD394419
  • (LBRUT)OLD074943726X
Label
How come your marketing plans aren't working? : the essential guide to marketing planning, Malcolm McDonald
Publication
Bibliography note
Includes bibliographical references (p. 192-193) and index
Control code
1351049
Dimensions
22 cm.
Extent
x, 198 p.
Isbn
9780749437268
Isbn Type
(pbk.)
Other physical details
ill.
Specific material designation
optical disk
System control number
  • (HSFH)OLDHATDGTM98000
  • (StDuBDSZ)BDZ0004992632
  • (SLOU)OLD074943726X
  • 1036911
  • (HERTS)OLD1101067
  • (CAM)OLD394419
  • (LBRUT)OLD074943726X

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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