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The Resource How cool brands stay hot : branding to generation Y, Joeri van den Bergh, Mattias Behrer

How cool brands stay hot : branding to generation Y, Joeri van den Bergh, Mattias Behrer

Label
How cool brands stay hot : branding to generation Y
Title
How cool brands stay hot
Title remainder
branding to generation Y
Statement of responsibility
Joeri van den Bergh, Mattias Behrer
Creator
Contributor
Subject
Language
eng
Summary
'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Dewey number
  • 658.8'27
  • 658.827
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Behrer, Mattias
http://library.link/vocab/subjectName
  • Young consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
  • Business and Management
Target audience
specialized
Label
How cool brands stay hot : branding to generation Y, Joeri van den Bergh, Mattias Behrer
Instantiates
Publication
Control code
9780749462505
Dimensions
24 cm.
Extent
240 p.
Isbn
9780749462505
Isbn Type
(pbk.)
Label
How cool brands stay hot : branding to generation Y, Joeri van den Bergh, Mattias Behrer
Publication
Control code
9780749462505
Dimensions
24 cm.
Extent
240 p.
Isbn
9780749462505
Isbn Type
(pbk.)

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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