The Resource If then : how one data company invented the future, Jill Lepore
If then : how one data company invented the future, Jill Lepore
Resource Information
The item If then : how one data company invented the future, Jill Lepore represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in London Borough of Hammersmith & Fulham Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item If then : how one data company invented the future, Jill Lepore represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in London Borough of Hammersmith & Fulham Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behaviour, deploying their 'People Machine' from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
- Language
- eng
- Label
- If then : how one data company invented the future
- Title
- If then
- Title remainder
- how one data company invented the future
- Statement of responsibility
- Jill Lepore
- Language
- eng
- Summary
- The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behaviour, deploying their 'People Machine' from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1966-
- http://library.link/vocab/creatorName
- Lepore, Jill
- Dewey number
-
- 303.4'834'09
- 303.4'834'09
- 303.4'834'09
- 303.4'834'09
- 303.4'834'09
- 303.483409
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Simulmatics Corporation
- Data mining
- Algorithms
- Technology
- Computers and IT
- Label
- If then : how one data company invented the future, Jill Lepore
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9781529386158
- Dimensions
- 24 cm
- Extent
- 432 pages
- Isbn
- 9781529386158
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Label
- If then : how one data company invented the future, Jill Lepore
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9781529386158
- Dimensions
- 24 cm
- Extent
- 432 pages
- Isbn
- 9781529386158
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lbhf.gov.uk/portal/If-then--how-one-data-company-invented-the/9p1bBAbv02s/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lbhf.gov.uk/portal/If-then--how-one-data-company-invented-the/9p1bBAbv02s/">If then : how one data company invented the future, Jill Lepore</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lbhf.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lbhf.gov.uk/">London Borough of Hammersmith & Fulham Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lbhf.gov.uk/portal/If-then--how-one-data-company-invented-the/9p1bBAbv02s/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lbhf.gov.uk/portal/If-then--how-one-data-company-invented-the/9p1bBAbv02s/">If then : how one data company invented the future, Jill Lepore</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lbhf.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lbhf.gov.uk/">London Borough of Hammersmith & Fulham Libraries</a></span></span></span></span></div>