Coverart for item
The Resource If then : how one data company invented the future, Jill Lepore

If then : how one data company invented the future, Jill Lepore

Label
If then : how one data company invented the future
Title
If then
Title remainder
how one data company invented the future
Statement of responsibility
Jill Lepore
Creator
Subject
Language
eng
Summary
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behaviour, deploying their 'People Machine' from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Lepore, Jill
Dewey number
  • 303.4'834'09
  • 303.4'834'09
  • 303.4'834'09
  • 303.4'834'09
  • 303.4'834'09
  • 303.483409
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Simulmatics Corporation
  • Data mining
  • Algorithms
  • Technology
  • Computers and IT
Label
If then : how one data company invented the future, Jill Lepore
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781529386158
Dimensions
24 cm
Extent
432 pages
Isbn
9781529386158
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
If then : how one data company invented the future, Jill Lepore
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781529386158
Dimensions
24 cm
Extent
432 pages
Isbn
9781529386158
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Marylebone LibraryBorrow it
      9-11 New Cavendish Street, London, W1G 9UQ, GB
      51.5206496 -0.1506959
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