Coverart for item
The Resource Influence : how social media influencers are shaping our digital future, Sara McCorquodale

Influence : how social media influencers are shaping our digital future, Sara McCorquodale

Label
Influence : how social media influencers are shaping our digital future
Title
Influence
Title remainder
how social media influencers are shaping our digital future
Statement of responsibility
Sara McCorquodale
Creator
Author
Subject
Language
eng
Summary
Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
McCorquodale, Sara
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
LC item number
.M3 2020
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Influence (Psychology)
  • Business and Management
Target audience
specialized
Label
Influence : how social media influencers are shaping our digital future, Sara McCorquodale
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
BDZ0039716480
Dimensions
24 cm
Extent
xi, 208 pages
Isbn
9781472971913
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Influence : how social media influencers are shaping our digital future, Sara McCorquodale
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
BDZ0039716480
Dimensions
24 cm
Extent
xi, 208 pages
Isbn
9781472971913
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Marylebone LibraryBorrow it
      9-11 New Cavendish Street, London, W1G 9UQ, GB
      51.5206496 -0.1506959
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