Coverart for item
The Resource International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe

International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe

Label
International marketing strategy : analysis, development and implementation
Title
International marketing strategy
Title remainder
analysis, development and implementation
Statement of responsibility
Isobel Doole and Robin Lowe
Creator
Contributor
Subject
Genre
Language
eng
Summary
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Doole, Isobel
Dewey number
658.848
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Lowe, Robin
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
  • Business and Management
Target audience
specialized
Label
International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe
Instantiates
Publication
Note
Previous ed.: London: International Thomson Business, 1999
Bibliography note
Includes bibliographical references and index
Control code
1385988
Dimensions
25 cm.
Edition
New ed.
Extent
544p.
Isbn
9781861527721
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (HSFH)OLDDOOIMSA98000
  • (KCC)OLD1861527721
  • (StDuBDSZ)BDZ0003011605
Label
International marketing strategy : analysis, development and implementation, Isobel Doole and Robin Lowe
Publication
Note
Previous ed.: London: International Thomson Business, 1999
Bibliography note
Includes bibliographical references and index
Control code
1385988
Dimensions
25 cm.
Edition
New ed.
Extent
544p.
Isbn
9781861527721
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (HSFH)OLDDOOIMSA98000
  • (KCC)OLD1861527721
  • (StDuBDSZ)BDZ0003011605

Library Locations

    • Shepherds Bush LibraryBorrow it
      6 Wood Lane , Lonodon, W12 7BF, GB
      51.5059745 -0.2241114
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