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The Resource Introducing marketing research, Paul Baines, Bal Chansarkar

Introducing marketing research, Paul Baines, Bal Chansarkar

Label
Introducing marketing research
Title
Introducing marketing research
Statement of responsibility
Paul Baines, Bal Chansarkar
Creator
Contributor
Subject
Genre
Language
eng
Summary
Written as an introduction to marketing research for students taking a one-semester module, this book includes chapters on business-to-business marketing research and Internet marketing research
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Baines, Paul
Dewey number
  • 658.8'3
  • 658.83
Illustrations
  • illustrations
  • forms
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Chansarkar, B. A
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing research
  • Business and Management
Target audience
specialized
Label
Introducing marketing research, Paul Baines, Bal Chansarkar
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780471497707
Dimensions
24 cm.
Extent
xvii, 350 p.
Isbn
9780471497707
Isbn Type
(pbk.)
Other physical details
ill., forms
Label
Introducing marketing research, Paul Baines, Bal Chansarkar
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780471497707
Dimensions
24 cm.
Extent
xvii, 350 p.
Isbn
9780471497707
Isbn Type
(pbk.)
Other physical details
ill., forms

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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