Coverart for item
The Resource Managers guide to marketing, advertising, and publicity, Barry Callen

Managers guide to marketing, advertising, and publicity, Barry Callen

Label
Managers guide to marketing, advertising, and publicity
Title
Managers guide to marketing, advertising, and publicity
Statement of responsibility
Barry Callen
Creator
Subject
Language
eng
Summary
Marketing guru Barry Callen offers readers a comprehensive but concise overview of developing highly effective marketing, advertising, and publicity campaigns. Additionally, readers will learn how to brand and position products using the 12 basic principles of marketing communications
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Callen, Barry
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Series statement
Briefcase books
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Publicity
  • Business and Management
Target audience
specialized
Label
Managers guide to marketing, advertising, and publicity, Barry Callen
Instantiates
Publication
Note
Includes index
Control code
9780071627962
Dimensions
23 cm.
Extent
xviii, 250 p.
Isbn
9780071627962
Isbn Type
(pbk.)
Other physical details
ill.
Label
Managers guide to marketing, advertising, and publicity, Barry Callen
Publication
Note
Includes index
Control code
9780071627962
Dimensions
23 cm.
Extent
xviii, 250 p.
Isbn
9780071627962
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Shepherds Bush LibraryBorrow it
      6 Wood Lane , Lonodon, W12 7BF, GB
      51.5059745 -0.2241114
Processing Feedback ...