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The Resource Marketing : a guide to the fundamentals, Patrick Forsyth

Marketing : a guide to the fundamentals, Patrick Forsyth

Label
Marketing : a guide to the fundamentals
Title
Marketing
Title remainder
a guide to the fundamentals
Statement of responsibility
Patrick Forsyth
Creator
Subject
Language
eng
Summary
Even though organisations have become increasingly marketing-focussed in their approach, marketing is one of the most misunderstood areas of business. This guide clarifies exactly what it is and how it works, and reviews and explains the techniques involved
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Forsyth, Patrick
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Label
Marketing : a guide to the fundamentals, Patrick Forsyth
Instantiates
Publication
Note
  • Published in association with The Economist
  • Includes index
Control code
9781846681936
Dimensions
22 cm.
Extent
230 p.
Isbn
9781846681936
Isbn Type
(pbk.)
Other physical details
ill.
Label
Marketing : a guide to the fundamentals, Patrick Forsyth
Publication
Note
  • Published in association with The Economist
  • Includes index
Control code
9781846681936
Dimensions
22 cm.
Extent
230 p.
Isbn
9781846681936
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
    • Shepherds Bush LibraryBorrow it
      6 Wood Lane , Lonodon, W12 7BF, GB
      51.5059745 -0.2241114
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