Coverart for item
The Resource Marketing essentials, Sally Dibb, Lyndon Simkin

Marketing essentials, Sally Dibb, Lyndon Simkin

Label
Marketing essentials
Title
Marketing essentials
Statement of responsibility
Sally Dibb, Lyndon Simkin
Creator
Contributor
Author
Subject
Language
eng
Summary
This title explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting, and topical
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Dibb, Sally
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.D5 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
Simkin, Lyndon
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing essentials, Sally Dibb, Lyndon Simkin
Instantiates
Publication
Note
Previous edition: 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
BDZ0020766659
Dimensions
26 cm
Edition
Second edition.
Extent
xv, 521 pages
Isbn
9781408073681
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
Marketing essentials, Sally Dibb, Lyndon Simkin
Publication
Note
Previous edition: 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
BDZ0020766659
Dimensions
26 cm
Edition
Second edition.
Extent
xv, 521 pages
Isbn
9781408073681
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Shepherds Bush LibraryBorrow it
      6 Wood Lane, Lonodon, W12 7BF, GB
      51.5059745 -0.2241114
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