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The Resource Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne

Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne

Label
Marketing plans for service businesses : a complete guide
Title
Marketing plans for service businesses
Title remainder
a complete guide
Statement of responsibility
Malcolm McDonald and Adrian Payne
Creator
Contributor
Subject
Language
eng
Summary
'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
McDonald, Malcolm
Dewey number
  • 658.8'02
  • 658.802
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Payne, Adrian
  • McDonald, Malcolm
http://library.link/vocab/subjectName
  • Service industries
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne
Instantiates
Publication
Note
Previous ed.: published as Marketing planning for services. 1996
Bibliography note
Includes bibliographical references and index
Control code
9780750667463
Dimensions
25 cm.
Edition
2nd ed.
Extent
xiv, 401 p.
Isbn
9780750667463
Isbn Type
(pbk.)
Other physical details
ill.
Label
Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne
Publication
Note
Previous ed.: published as Marketing planning for services. 1996
Bibliography note
Includes bibliographical references and index
Control code
9780750667463
Dimensions
25 cm.
Edition
2nd ed.
Extent
xiv, 401 p.
Isbn
9780750667463
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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