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The Resource Principles of marketing, Philip Kotler ... [et al.]

Principles of marketing, Philip Kotler ... [et al.]

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Philip Kotler ... [et al.]
Creator
Summary
Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace
Dewey number
658.8
Label
Principles of marketing, Philip Kotler ... [et al.]
Instantiates
Publication
Edition
Coursepack ed.
Isbn
9780273720645
Label
Principles of marketing, Philip Kotler ... [et al.]
Publication
Edition
Coursepack ed.
Isbn
9780273720645

Library Locations

    • Marylebone LibraryBorrow it
      9-11 New Cavendish Street, London, W1G 9UQ, GB
      51.5206496 -0.1506959
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