Coverart for item
The Resource Promotional marketing : how to create, implement & integrate campaigns that really work, by Roddy Mullin

Promotional marketing : how to create, implement & integrate campaigns that really work, by Roddy Mullin

Label
Promotional marketing : how to create, implement & integrate campaigns that really work
Title
Promotional marketing
Title remainder
how to create, implement & integrate campaigns that really work
Statement of responsibility
by Roddy Mullin
Creator
Subject
Genre
Language
eng
Summary
Packed with practical examples as well as updated and new case studies, 'Promotional Marketing' details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Mullin, Roddy
Dewey number
  • 658.8'02
  • 658.802
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Business and Management
Target audience
specialized
Label
Promotional marketing : how to create, implement & integrate campaigns that really work, by Roddy Mullin
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749472467
Dimensions
24 cm
Extent
264 pages
Isbn
9780749472467
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Promotional marketing : how to create, implement & integrate campaigns that really work, by Roddy Mullin
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749472467
Dimensions
24 cm
Extent
264 pages
Isbn
9780749472467
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Hammersmith LibraryBorrow it
      Shepherds Bush Road Hammersmith, London, W6 7AT, GB
      51.4948594 -0.2239664
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