Coverart for item
The Resource Sounds like branding : using the power of music to turn customers into fans, Jakob Lusensky

Sounds like branding : using the power of music to turn customers into fans, Jakob Lusensky

Label
Sounds like branding : using the power of music to turn customers into fans
Title
Sounds like branding
Title remainder
using the power of music to turn customers into fans
Statement of responsibility
Jakob Lusensky
Creator
Subject
Language
eng
Summary
'Sounds Like Branding' is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Lusensky, Jakob
Dewey number
  • 659.1'4
  • 659.14
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Music in advertising
  • Broadcast advertising
  • Business and Management
Label
Sounds like branding : using the power of music to turn customers into fans, Jakob Lusensky
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781408151433
Dimensions
20 cm.
Extent
x, 162 p.
Isbn
9781408151433
Isbn Type
(hbk.)
Label
Sounds like branding : using the power of music to turn customers into fans, Jakob Lusensky
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781408151433
Dimensions
20 cm.
Extent
x, 162 p.
Isbn
9781408151433
Isbn Type
(hbk.)

Library Locations

    • Avonmore LibraryBorrow it
      North End Crescent, London, W14 8TG, GB
      51.4925872 -0.2071292
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