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The Resource The curve : turning followers into superfans, Nicholas Lovell

The curve : turning followers into superfans, Nicholas Lovell

Label
The curve : turning followers into superfans
Title
The curve
Title remainder
turning followers into superfans
Statement of responsibility
Nicholas Lovell
Creator
Subject
Language
eng
Summary
'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. 'The curve' shows you how to forge relationships with your biggest fans and sustain long-term success
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Lovell, Nicholas
Dewey number
  • 658.4'012
  • 658.4'012
  • 658.4'012
  • 658.4012
  • 658.4012
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Success in business
  • Customer relations
  • Business and Management
Target audience
specialized
Label
The curve : turning followers into superfans, Nicholas Lovell
Instantiates
Publication
Note
Previous edition: 2013
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780670923212
Dimensions
20 cm
Edition
New edition.
Extent
xii, 253 pages
Isbn
9780670923212
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
The curve : turning followers into superfans, Nicholas Lovell
Publication
Note
Previous edition: 2013
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780670923212
Dimensions
20 cm
Edition
New edition.
Extent
xii, 253 pages
Isbn
9780670923212
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Hammersmith LibraryBorrow it
      Shepherds Bush Road Hammersmith, London, W6 7AT, GB
      51.4948594 -0.2239664
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