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The Resource The fundamentals of advertising, John Wilmshurst and Adrian Mackay

The fundamentals of advertising, John Wilmshurst and Adrian Mackay

Label
The fundamentals of advertising
Title
The fundamentals of advertising
Statement of responsibility
John Wilmshurst and Adrian Mackay
Creator
Contributor
Subject
Language
eng
Summary
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Wilmshurst, John
Dewey number
  • 659.1
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mackay, Adrian
  • Incorporated Society of British Advertisers
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
The fundamentals of advertising, John Wilmshurst and Adrian Mackay
Instantiates
Publication
Note
  • Previous ed.: 1985
  • Published in association with the ISBA
Bibliography note
Includes bibliographical references and index
Control code
9780750615624
Dimensions
24 cm.
Edition
2nd ed.
Extent
xi, 384p.
Isbn
9780750615624
Isbn Type
(pbk.)
Other physical details
ill. (some col.)
Label
The fundamentals of advertising, John Wilmshurst and Adrian Mackay
Publication
Note
  • Previous ed.: 1985
  • Published in association with the ISBA
Bibliography note
Includes bibliographical references and index
Control code
9780750615624
Dimensions
24 cm.
Edition
2nd ed.
Extent
xi, 384p.
Isbn
9780750615624
Isbn Type
(pbk.)
Other physical details
ill. (some col.)

Library Locations

    • Avonmore LibraryBorrow it
      North End Crescent, London, W14 8TG, GB
      51.4925872 -0.2071292
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