Coverart for item
The Resource Twenty-six ways of looking at a blackberry : how to let writing release the creativity of your brand, John Simmons

Twenty-six ways of looking at a blackberry : how to let writing release the creativity of your brand, John Simmons

Label
Twenty-six ways of looking at a blackberry : how to let writing release the creativity of your brand
Title
Twenty-six ways of looking at a blackberry
Title remainder
how to let writing release the creativity of your brand
Statement of responsibility
John Simmons
Creator
Subject
Language
eng
Summary
This text presents an entertaining approach to business writing. Simmons takes a piece of business writing and rewrites it in 26 ways - for example as a fairy story, in the style of Dickens, and as a letter to a friend. He explores how everyone involved with communicating a brand's values can reach their full potential
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Simmons, John
Dewey number
  • 808'.066659
  • 808.066659
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Communication in marketing
  • Business writing
  • Advertising
  • Advertising copy
  • Literature
Target audience
specialized
Label
Twenty-six ways of looking at a blackberry : how to let writing release the creativity of your brand, John Simmons
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781408105948
Dimensions
20 cm.
Extent
viii, 223 p.
Isbn
9781408105948
Isbn Type
(pbk.)
Other physical details
ill.
Label
Twenty-six ways of looking at a blackberry : how to let writing release the creativity of your brand, John Simmons
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781408105948
Dimensions
20 cm.
Extent
viii, 223 p.
Isbn
9781408105948
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Shepherds Bush LibraryBorrow it
      6 Wood Lane , Lonodon, W12 7BF, GB
      51.5059745 -0.2241114
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