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The Resource Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan & Calvin Jones

Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan & Calvin Jones

Label
Understanding digital marketing : marketing strategies for engaging the digital generation
Title
Understanding digital marketing
Title remainder
marketing strategies for engaging the digital generation
Statement of responsibility
Damian Ryan & Calvin Jones
Creator
Contributor
Subject
Language
eng
Summary
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R93 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Jones, Calvin
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Strategic planning
  • Marketing
  • Computers and IT
  • Internet guides & online services
  • E-commerce: business aspects
  • Sales & marketing
Summary expansion
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. Understanding Digital Marketing will help you: - choose online marketing channels to get your products and services to market; - understand the origins of digital marketing and the trends shaping its future; - achieve the competitive edge to keep you ahead of the pack; The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan & Calvin Jones
Link
Instantiates
Publication
Note
Formerly CIP.
Bibliography note
Includes bibliographical references (p. [269]-271) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
BDZ0008359184
Dimensions
25 cm.
Extent
xii, 276 p.
Isbn
9780749453893
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan & Calvin Jones
Link
Publication
Note
Formerly CIP.
Bibliography note
Includes bibliographical references (p. [269]-271) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
BDZ0008359184
Dimensions
25 cm.
Extent
xii, 276 p.
Isbn
9780749453893
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.

Library Locations

    • Fulham LibraryBorrow it
      598 Fulham Road Fulham, London, SW6 5NX, GB
      51.4771154 -0.2025884
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