Coverart for item
The Resource YouthNation : building remarkable brands in a youth-driven culture, Matthew Britton

YouthNation : building remarkable brands in a youth-driven culture, Matthew Britton

Label
YouthNation : building remarkable brands in a youth-driven culture
Title
YouthNation
Title remainder
building remarkable brands in a youth-driven culture
Statement of responsibility
Matthew Britton
Creator
Subject
Language
eng
Summary
Today's rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible. In today's hyper-socialised, Facebook fanatic, selfie obsessed world, youth is no longer an age, or even a demographic, but the primary driver of business and culture. Youth has become a commodity that is available to everyone - all we have to do is figure out how to tap these new and rapidly evolving resources in our businesses, as well as in our lives, without our heads exploding. In this book, Matt Britton, founder and CEO of MRY, an cutting edge NYC based creative and technology agency specialising in youth markets for such brand titans as Coca Cola, Sony, and Microsoft, shares his thoughts, strategies, and brass tacks advice on how to survive and succeed in the age of perpetual youth
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Britton, Matthew
Dewey number
  • 658.8'34'0842
  • 658.8'34'0842
  • 658.8340842
Index
no index present
Intended audience
Specialized
Literary form
non fiction
http://library.link/vocab/subjectName
  • Young consumers
  • Marketing
  • Business and Management
Target audience
specialized
Label
YouthNation : building remarkable brands in a youth-driven culture, Matthew Britton
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781118981146
Extent
320 pages
Form of item
online
Isbn
9781118981146
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
YouthNation : building remarkable brands in a youth-driven culture, Matthew Britton
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781118981146
Extent
320 pages
Form of item
online
Isbn
9781118981146
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Hammersmith LibraryBorrow it
      Shepherds Bush Road Hammersmith, London, W6 7AT, GB
      51.4948594 -0.2239664
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